Lead creative for the branch retail team.
Work involved multiple product campaigns as well as the new Hanna-Barbera cartoon campaigns, including Top Cat, Flintstones, Scooby-Doo and Thunderbirds.
Also worked on semi-permanent fixtures, in-branch theatre ideas and future-planning/concepting.
Classic and proud Budweiser tone to suit the environment, The O2 Arena – London's premier music and entertainment venue.
One of the lead creatives on Skittles and Starburst Facebook and online content. Brainstorming was never this much fun.
Our mission, should we choose to accept it...
...was to bring Wall's Talking Ice Creams to life for their annual Week of Joy conference, but this time, in the theme of Mission: Impossible. Roger that.
Pieces included multiple character standees with quirky and funny spy quips, a Usual Suspects line-up at the coffee bar, elements for conference group 'missions' such as our Wall's Most Wanted board, an Entrapment-style wire challenge and more (Catherine Zeta-Jones not included).
Using a bold and daring tone of voice for Lurpak's 'Cook's Range', these advertorials put forth inticing ways to make every meal an epic culinary adventure.
Part of a team tasked to work on the experiential component of Puma's Mar Mostro campaign for the Volvo Ocean Race. Mar Mostro means "monster of the sea", and was covered in octopus tentacles to give it a cool and intimidating look.
Concepts included signage for flash mobs before, during and after the boat's arrival, decals for cab wraps, guerilla ads on street manhole covers and elevator doors, as well as leaflets, posters and invites to Puma Social Club parties at the V&A Waterfront.
A creative refresh for a new product from Sky's on-demand streaming service NOW TV. The Smart Box gives you unparalleled access to all your favourite channels including Freeview and of course, NOW TV's content passes. A flat, modern and colour-crazy approach with easy-to-get infographics and a playful tone to keep things simple and approachable.
KV development for Sony Mobile's Xperia Z5 and Xperia Lounge offering.
Writer for the online component of the Ginsters Tickets & Tenners promotion, including the website, mobile, emails and social media content. Filled with their unmistakably manly tone of voice in an English football context.
Part of a bigger outdoor campaign, this tube ad speaks to its audience in a relevant and insightful manner.
Part of the Plan Bee campaign for Nestlé. This direct mail piece is aimed at families and kids, and centered on helping to grow bee numbers in our environment by planting more "bee-friendly" seeds. The copy is written from the perspective of the bees to the kids and contains interesting facts presented in a fun and colourful way.
Print campaign for Wines With Heart, a winemaker in South Africa.
By buying wine from them, a portion of the profits go to NGOs in the surrounding winelands area.
This campaign was focused on awareness of the scourge of FAS (Foetal Alcohol Syndrome, a condition that affects babies in the womb of mothers that drink).
The alternate images were drawings made by real kids in schools nearby.
A selection of work from my time at AAA School of Advertising in Cape Town, one of the world's top advertising schools.
